If you’re thinking of getting into marketing, let me help you avoid looking like a complete asshole. Watch everything that Beamz has done, and don’t do that. They are pushing cringe-worthy gimmicky product as if any touring DJ would actually use it. They used rapper Flo Rida as the face of a product that has very little to do with rap. And now, they’ve disrespected the entire hip-hop community.
Perhaps seeing their initial response and feeling some pressure to try something else, Beamz found a new face for their campaign. I’m scratching my head at “Grandmaster Jay,” and wondering who exactly Beemz thinks this is. His name is oddly similar to Jam Master Jay, and could certainly be mistaken for the fallen legend to people that have no idea about the market they’re getting into, or that that Run DMC‘s DJ passed away over a decade ago. But a bit of poking around proves Grandmaster Jay to be, well, a nobody.
But this one was pretty obvious. Grandmaster Jay isn’t a pioneer of anything. Jazzy Jeff has spoken out in protest, as did Grandmaster Flash, who spoke out about claims that Jay came up with Flash. All credits that Grandmaster Jay claimed to have were removed from Wikipedia today. And we have no idea how anyone could sign a check to put this man in front of a camera to endorse a product meant to change our culture.
The deeper concern here is when people that have no clue about the history or culture of the music that they’re covering are being paid to cover it. We send jabs at websites for their misinformed articles, and laugh at their complete lack of education, but each shot speaks volumes. People are getting paid and attempting to make a living on the back of a culture that they know nothing about, and it’s infuriating to those of us that know better.
Beamz, stop it. People aren’t hating on your product because it’s too future for them to comprehend. It’s a shit product. They aren’t lashing out because turntables are how real DJs play songs. It’s absolutely fine to use controllers or CDJs. They are hating because you stepped your foot in this market and made a mockery of it. And I applaud the backlash across the board. We just wish the company would have gone away when Deadmau5 ran over their product.
Ed. Note: Beamz took down the video from up above, but it’s been re-upped: