A-Trak Joins adidas’ “unite all Originals” Campaign

In another example of EDM mixing with mainstream culture, the new adidas “unite all Originals” campaign has a new trailer out. Not only does it feature A-Trak in the studio and illustrations from Ed Banger‘s own So Me, it features a new track, “Landmine 2.0,” from A-Trak and GTA. It’s a bass-heavy trap beast with some interesting sounds thrown overtop, playing a perfect compliment to the quick-cutting, adidas-centric visual.

It looks like Daniel Disaster (of Heroes x Villains) and Stooki Sound are also involved. Loving the look of this, and hoping more companies start experimenting with dope artists in this vein.

(Mixmag)