Avicii Announces SLS South Beach Hotel Takeover During Ultra Music Festival

Image via Avicii
Image via Avicii

After moving into a $15 million home and announcing the fact that he’s remixing his own groundbreaking debut artist album True, life for Avicii only gets tougher as he heads to Miami for the . This year, he’s again taking over a hotel for a week of parties, this time the recipient of the biggest of big room vibes being the SLS South Beach. Promising to transport the feel of partying at Ibiza’s Ushuaia to Florida, staying at the hotel includes seeing 3D art projections, as well as new Avicii gifts every day, including a new Avicii-branded vodka, True album, Avicii clothing, and yes, even Avicii condoms. As well, an Avicii-related pop-up store is planned. If expecting big room bass and pulsating electro, it’s certainly there, but also sharing equal billing with DJs playing sets much more angled towards the deeper house community. If there were to ever be a time where Avicii could (again) push for a switch to the vibes controlling mainstream EDM, a look at a lineups that welcome DJ Chuckie and Maya Jane Coles speak volumes.

AVICII Hotel DJ Lineup
3/26/14
Luciano & Friends
Michel Cleis
Valentino Kanzyani
Argy
3/27/14
AVICII
Arty
CAZZETTE
Rebecca & Fiona
EDX
Syn Cole
Spencer Brown
Lazy Rich
Riddler
3/28/14
Joris Vorn
Nic Faniciulli
Andrea Oliva
Maya J Coles
Stacey Pullen
Danny Daze
Robert Dietz
Tapesh
3/29/14
Nervo
Gareth Emery
Oliver Heldens
3/30/14
Dimitri Vegas & Like Mike
Special Guest: Chuckie