Am I the only one who found it humorous when Felix Da Housecat spoke with Beatport about producers who aren’t looking to be creative, but only looking to make music that “charts,” which usually leads to increased gigs, more money, and numerous other perks of this EDM life? As a site within the EDM community, we’re inundated with press emails highlighting “Beatport exclusives” or speaking on how high a certain single charted on Beatport. Some artists might praise hitting the iTunes charts, but most look square to chart on Beatport. Check out Felix’s response to being questioned about artists that don’t want to be pigeonholed:
“Look at Daft Punk. When they go into the studio they’re not thinking, “I’m going to make a song and it’s going to go to #1.” They just go in to make music they like making. Now with EDM, you have people plotting, trying to sit down with the five best writers and five of the best engineers. They’re saying, “We’re going to chart this one, we’re going to make money on it, we’ll go to Vegas, we’ll make sure everybody wears their suits and see how many bottles they’ll buy, and we’re going to put the DJ up there.” And he’s just going to be a jukebox. And in every club, they’ll play the same music. It’s like propaganda. It’s a nightmare.”
We totally agree with what he’s saying; those are the kind of producers who degrade what’s going on with dance music today… and the same producers and DJs who represent the unsavory side of this business. But speaking those truths on Beatport? You have to love it, especially when neither the interviewer or interviewee seem to notice it. Maybe Beatport doesn’t see themselves as one of the pushers of the seemingly-dreaded “chart” aspect of EDM sales. Leave it to DAD to point out the subtle ironies of this game.