Today could’ve been D-Day for the Ultra Music Festival in Miami, Florida. The Miami Commission was due to meet and decide on a resolution that would deny Ultra organizers the ability to hold this massive EDM festival at Bayfront Park. Before they could decide, though, NBC Miami reports that the resolution was withdrawn. Word is that Ultra has hired lobbyists to to argue for Ultra’s stay; one lobbyist, Bobby May, is quoted as saying that they’re “gonna talk today about what the event means to the community, we’re gonna talk about its economic impact, specifically to downtown businesses and hotels and restaurants and the like. And we’re also gonna talk about the safety and security measures that we undertake for the event.” AKA Miami isn’t stupid; the millions (and millions) of dollars that Ultra brings to the city annually is a major factor, as well as the massive amounts of people who hit Miami every year for this particular festival.
Word is that these talks are set to happen on April 24.
We’re not saying Ultra’s saved (although if you want to #saveultra, here’s a petition you can sign), but Ultra’s getting their defenses ready, and this fight is about to be a lot harder than Sarnoff thought it’d be.