I wish I was joking, but I am not. Though it seemed it might have been staged at the time, it seems as if MTV has given the entire electronic dance music community a big middle finger with Sunday night’s VMAs.
Earlier this month DAD reported that Daft Punk was supposed to appear on the Stephen Colbert show on a special episode now infamously known as Colbchella. As the event drew closer, MTV leveraged contractual obligations and forced a cancellation. The cancellation it seemed must have been part of a larger publicity stunt to drum up more interest in the VMAs and reel in dance music fans holding out hope for a Daft Punk performance. MTV issued a statement saying that “Daft Punk Chose To Skip Colbert” but again, within the context, it seemed like a ruse.
Sunday night’s VMAs saw the Daft Punk-Colbchella debacle come to a close as Daft Punk fulfilled contractual obligations to appear on the award show. While Daft Punk certainly did appear, they did so only in tow with Pharell Williams and Nile Rodgers to present an award to Taylor Swift. As Swift stepped up on to the stage and received the award, she told Pharell she was a fan of his, but then completely ignored the robots and Mr. Rodgers.
While we may feel Swift’s rudeness may be the hook of the story here, it begs the question, does MTV care at all about electronic dance music and the culture? You tell us!