Just in case you missed it, Baauer snagged a Billboard cover story. As you should now be up to speed with Baauer‘s work, including any tracks you might not have known, now it’s time to dig into his brief history. In this excerpt, those who don’t know Baauer outside of “Harlem Shake” get some insight on his work. A lot of it has to deal with his life after posting “Harlem Shake” on SoundCloud, and everyone from Mad Decent to AM Only staking their claims early:
Scottish DJ Rustie dropped “Harlem” in his April 2012 “Essential Mix” for BBC Radio 1. SoundCloud crawler Diplo heard it and snapped it up for Jeffree’s, an imprint under his Mad Decent umbrella built to push out singles and EPs from fledgling artists. As an intern for New York-based label/DJ collective Trouble & Bass, Baauer went to the Ultra Music Festival in Miami that March and met his future managers, Ben Persky and Mason Klein of Mixed Management, who already had buzzy artists like RL Grime in their stable and investment from Complete Control, Tiesto’s former management team. He sent them demos, including “Harlem Shake.” They signed him two days later.
Chicago-based PR agency Biz3 heard “Harlem” through its client Diplo and offered to represent Baauer for free on the strength of the track alone. It was released as a free download in June, to instant acclaim.
Check out the full excerpt via Billboard right now.