SFX Entertainment is Acquiring Hard Dance Promoter B2S

Image via SFX Entertainment on Facebook
Image via SFX Entertainment on Facebook

Back in January, Insomniac made strides to bring hard dance to the American EDM scene by forming Basscon, and now in December SFX Entertainment made a full acquisition for B2S, a hard dance promoter overseas that puts on Decibel, Hard Bass, Thrillogy, Knock Out, and Loudness. Word is that they had purchased 50% of B2S in October of this year, but recently agreed to gobble up the remaining shares, which cost $14.3 million and 400,000 shares. Time will tell what this will mean for SFX’s plans for hard dance in America, but an obvious idea would be bringing one of these festivals to America and capitalizing on what should be a good run for acts like Headhunterz.

EVERY COMPANY SFX ENTERTAINMENT HAS ACQUIRED (SO FAR)

(Dancing Astronaut via Business Wire)