Amid talks with major labels regarding integration of their material into SoundCloud's newly expanded and monetizable structure stalling, the German-based streaming audio portal continues to roll out progressive new schemes for advertising and marketing it's material. The latest announcement of Twitter mobile app-friendly sound integration "audio cards" arrived this week withâamong material from other genres, too (including house superstar David Guetta)âthe debut of Dillon Francis' remix of Deadmau5's "Some Chords" from the iconic producer's soon-to-be released 5 years of mau5 double album release.
Some Chords... w/ @DILLONFRANCIS #5yearsofmau5 https://t.co/RcnJOuNJbQ
â mau5trap (@mau5trap) October 16, 2014
Regarding audio cards, Twitter posted the following on their blog:
"With a single tap, the Twitter Audio Card lets you discover and listen to audio directly in your timeline on both iOS and Android devices. Throughout your listening experience, you can dock the Audio Card and keep listening as you continue to browse inside the Twitter app. Weâre launching this new audio card in partnership with third-party streaming services. The first partner for streaming on Twitter is SoundCloud."