In what can only be seen as a serious power move on the parts of both companies, Ultra Music has formed an alliance with Sony Music, with Ultra‘s President Patrick Moxey being named President of Electronic Music at Sony Music Entertainment.
Sony Music CEO Doug Morris states that Sony is “excited to expand our presence in Electronic Dance Music through this new global partnership with Ultra Music. Patrick Moxey is a fantastic music executive and a proven hitmaker in this important genre.”
The deal covers everything from Ultra being able to use Sony songs in their compilations to artists under the Empire Artist Management group (Benny Benassi, Adrian Lux) being able to work with and be pushed by Sony Music.
Ultra receives a huge leg-up on the competition, while Sony gets a solid player within the EDM spectrum directly on board. We tried to tell you.