Watch the PMR Records “Into the Valley” Documentary

For the last two years, PMR Records has been killing it on the low. 2012 saw Jessie Ware receiving loads of critical acclaim, and right behind her Disclosure was gaining steam. 2013′s been their year, and bubbling underneath have been the likes of Cyril Hahn, T.Williams, and Julio Bashmore (among others). Needless to say, they have a great ear to the future, but make sure to align with artists who have potential pop appeal. Earlier this year, the PMR family invaded California, performing during both Coachella weekends, as well as putting on their first PMR show in Los Angeles, and Noisey was there to document. It’s dope seeing how much of a family they really seem to be… and to see Disclosure’s U.S. agent kicking rhymes.

(The Line of Best Fit)