Um, so yeah. That’s the new video for Avicii‘s latest single, “Wake Me Up,” which hit #1 on UK iTunes in 45 minutes. What did we just watch, though? For some reason, this girl (teen? woman?) is with a younger girl, who we assume might be her sister, walking around some rural town out of an old film. They barely resemble anyone who resides in this place, and realize it. One magical day, the older girl hops on her horse (which is fitted with a Ralph Lauren Denim & Supply saddle) to ride under a bridge and, apparently, into Miami during Avicii’s 2013 Ultra Music Festival performance of this song. Maybe they lived in one of those random parts of Florida? And how did she ride a horse during the day, to hit a nighttime performance, to then arrive back during the day, with her sister/girl still asleep in the bed? Why would they have been so far removed from the legions of people with that Avicii mark on their bodies? Whatever the case may be, there were some keen Xperia Lounge shots as well; you can view the behind-the-scenes footage from the making of the “Wake Me Up” video via their free app (see how that works?).
Basically what did we just watch, aside from product placement and footage of Avicii debuting a number of his #TRUE tracks?